Is UX something that costs your business money or makes it your business succeed?
During the UX workflow many steps are made before your solution gets finally implemented. Therefore many business even today believe that UX only costs them lots of money and will not bring the wished benefits. But is it really like that? Let's talk about that today.
Hello and welcome to today's episode of the UX Globals Podcast. My name is Chris and I'm your host again today. The main purpose of every business is to make money. This is what they are made for by definition. The bigger their profits are in the same or even less time the bigger is their efficiency. And this is the interest conflict why still today many businesses refuse to follow the UX workflow.
A quit reminder: The UX workflow is generally dividable into five different stages. Analysis, Prototyping, Design, Implementation and Evaluation. The first time a real product or service can be launched is once it is implemented. That means in the first three stages no solution get launched most of the times which results in no income. Therefore the company will not produce money during that time. At least not with the planned solution. Due to that reason many businesses neglect the importance of UX and this workflow because they want to focus on the main task which is producing money.
And here comes the big but. Do you think a business will make money with a solution no-one needs because the analysis phase was not done properly?
Does any entrepreneur believe that a solution can become successful without testing it with your users or customers?
Can a solution that is not visually appealing to customers succeed on the market out there?
Think about those questions during this short break.
Let's answer the first question I asked you before the break: Do you think a business will make money with a solution no-one needs because the analysis phase was not done properly?
No business will make any money if there are no customers or if the solution was created for the wrong customers. A technique called brand positioning map is used to place your brand compared to your competitors. Therefore it is needed to do some research or analysis to place your brand correctly. What would happen if a new manager came to a sports racing car manufacturer that is known for producing cars with 600 horsepower plus. And that manager produces a 50 horsepower city cruiser electro vehicle with no speed and acceleration only due to personal preference. This would be possible if the purpose was a entire rebranding but if nothing should change and the company still wants to attract the same customers, the result will not work due to the satisfaction of a wrong target group which results from a badly executed research phase.
The second question I asked you was: Does any entrepreneur believe that a solution can become successful without testing it with your users or customers?
The answer to that is hopefully no. I hope that every entrepreneur understands the importance of working together with the users or customers. It is possible to launch beta solutions to the public but always make it clear that this website, app, product or any other kind of solution is for testing purpose to create a user satisfying experience and is still getting developed. Your users will appreciate that more than the launch of a unusable solution that gets promoted as completely finished.
One more break before we answer question number three: Can a solution that is not visually appealing to customers succeed on the market out there?
Here we go - question number three. The answer to that is definitely no. If a solution that is not visually appealing the user experience will get horrible so quickly. Do an experiment yourself. Disable CSS styles that make your websites look the way they do in your browser completely and search the web. You will if the websites are well implemented still be able to use them but the user experience will decline quite heavily as the design plays an important role as it is the first impression that is made for every user.
Speaking of it. What do you think about first impressions? Are they something good or are they bad? People that leave good first impressions love it because the moment you leave an awesome first impression, you will most likely get the other person to like you ant willing to spend time with you both in personal life and in business. Therefore my advice is to always take care of yourself because you never know whom you are going to meet. Shave, workout, shower, brush your teeth, dress up and much more every single day and your first impression and your self confidence, too, will increase automatically.
That's it for today. I hope you enjoyed today's episode and that you will be back tomorrow. Thank you so much for listening and have a nice day.
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